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What's In A Name?
Words are incredibly powerful when used in the right way. Your company represents itself in many ways, and it is imperative to consider ...

Darlene Mathieson
3 min read


Have You Created Your Personal Brand?
Most business owners recognise the need for branding their business. But have you considered the value in branding yourself?

Darlene Mathieson
3 min read


Are You Ideal For Your Ideal Clients?
In marketing, there is a very useful concept of describing your ideal client. It is a process of identifying the best type of client ...

Darlene Mathieson
3 min read


Are You Making Visual Progress?
For busy entrepreneurs, progress is essential; so how can progress sometimes still feel so frustrating? A major reason for still feeling ...

Darlene Mathieson
3 min read
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