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Traction Business Acceleration
Boost Your Business, Accelerate Your Success
Traction Business Acceleration Limited is a Christchurch-based company in beautiful New Zealand, established in 1994.
For over thirty years we have been working with the owners and managers of small and medium-sized businesses. We specialize in helping service-based businesses with their growth and development, whether they are launching a new business, or needing help to take their existing business to the next level.
Utilizing mobile, cloud-based technology, cunning business systems, and strategic business partnerships, we can work from anywhere in the world and with clients across the globe. We value long-term relationships and have clients that have been with us for over ten years, and suppliers that we have worked with for over twenty years.
So get in touch, talk to the experts, get the practical advice and help that you need, and gain some real TRACTION.
Darlene Mathieson
Marketing Strategist | Managing Director | Motorsport Champion
Darlene has been helping business owners to grow their businesses through branding, marketing, mindset and motivation for nearly thirty years. She is the owner of two businesses, and bought her first business at the age of twenty-one, with no money down.
Her in-depth knowledge of the struggles and triumphs of owning your own businesses shows through in her empathy, enthusiasm and practical advice as she works with her clients.
Our Company History
1994
Established in 1994, the business started it’s life in graphic design and was initially called Design Centre. It specialized in graphic design, branding, advertising, and illustration.
1998
In 1998 Darlene Mathieson bought the business, called Design Centre Graphics. Including the specialties of before, Darlene introduced her copy writing skills and hand-drawn illustration.
2005
In 2005 the business was rebranded as Dipped In Ink, to reflect the hand-drawn illustration and copywriting we were known for. In 2006 the business was incorporating as a Limited company. Marketing also became a more prominent service for their clients.
2017
In 2017 the business was rebranded again as Traction Business Acceleration. As well as offering our previous services, our emphasis was to reflect the strategic marketing and business mentoring we are now helping our clients with, and to align with our passion for motorsport.