Want to learn more about us?

Traction Business Acceleration

Boost Your Business, Accelerate Your Success


Traction Business Acceleration Limited is a Christchurch-based company in beautiful New Zealand, established in 1994.


For over twenty-five years we have been working with the owners and managers of small and medium-sized businesses. We specialize in helping service-based businesses with their growth and development, whether they are launching a new business, or needing help to take their existing business to the next level. 

Utilizing mobile, cloud-based technology, cunning business systems, and strategic business partnerships, we can work from anywhere in the world and with clients across the globe. We value long-term relationships and have clients that have been with us for over ten years, and suppliers that we have worked with for over twenty years.

So get in touch, talk to the experts, get the practical advice and help that you need, and gain some real TRACTION.

Darlene Mathieson

Marketing Strategist | Managing Director | Motorsport Champion


Darlene has been helping business owners to grow their businesses through branding, marketing, mindset and motivation for twenty-four years. She is the owner of two businesses, and bought her first business twenty-two years ago at the age of 21 - with no money down.


Her in-depth knowledge of the struggles and triumphs of owning your own businesses shows through in her empathy, enthusiasm and practical advice as she works with her clients.

Our Company History

  • 1994

    Established in 1994, the business started it’s life in graphic design and was initially called Design Centre. It specialized in graphic design, branding, advertising, and illustration.

  • 1998

     In 1998 Darlene Mathieson bought the business, called Design Centre Graphics. Including the specialties of before, Darlene introduced her copy writing skills and hand-drawn illustration.

  • 2005

    In 2005 the business was rebranded as Dipped In Ink, to reflect the hand-drawn illustration and copywriting we were known for. In 2006 the business was incorporating as a Limited company. Marketing also became a more prominent service for their clients.

  • 2017

    In 2017 the business was rebranded again as Traction Business Acceleration. As well as offering our previous services, our emphasis was to reflect the strategic marketing and business mentoring we are now helping our clients with, and to align with our passion for motorsport.

We are dedicated to helping you streamline your business and accelerate your success.

And yes, we’re into motorsport.




About Us

Contact Us


From 1994 through to 2019, we have been helping clients for over 25 Years!

Phone +64 3 980-3992

Email info@traction-business.co.nz

PO Box 7203 Sydenham, Christchurch, New Zealand

25 Years In Business

© Traction Business Acceleration Limited, 2020. All rights reserved worldwide.