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We can guide you to success.

Business Training

Since 2004, we have been working with business owners who need assistance with their business branding, marketing, development, and growth. Our particular expertise includes identifying new opportunities and/or strategies to enhance your business.

We purposefully combine coaching with our training to help with guidance and implementation. We also understand that every business is different, so we can tailor our training to meet your needs, work one-on-one with you or include key team members, and can deliver our training in-person or via video conferencing.

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Strategic Marketing Action and Implementation

We provide coaching and training for business owners to help improve their marketing strategies, create fresh ideas, guidance on business direction, action planning, implementation and support. We take you through these six essential training topics, and support your learning and implementation through tailored coaching sessions.

  1. Marketing Strategy - Marketing strategy and plan development

  2. Clients - Customer acquisition and retention

  3. Tools - Tools, strategies, and resources - Online and offline marketing

  4. Branding - Branding evaluation - Promotional material evaluation

  5. Cash Flow - Cash flow strategies - Revenue streams

  6. Systems & Processes - Sales processes - Timeline and action plans


Learn how to implement effective marketing strategies and processes to attract new clients, retain existing clients, communicate effectively, enhance your cash flow, and build your business.

Strategic Marketing

Marketing Campaigns Effective Engagement

Learn how to implement an effective marketing campaign by discovering the importance of these nine topics:

  1. Need

  2. Strategy

  3. Marketing

  4. Copy Writing

  5. Design

  6. Distribution

  7. Follow Up

  8. Measure

  9. Timeline and Implementation Plan


Gain the knowledge to implement an effective marketing campaign to appeal to existing or new clients from your target market(s), increase awareness of your brand, and increase sales. You will also have a timeline and implementation plan to follow.

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Marketing Campaigns
Responsive Website

Websites Evaluation and Training

Learn how to evaluate and develop a more effective website that appeals to both your existing clients and your target market. Topics include:

  1. Language

  2. Images

  3. Credibility

  4. Design and Layout

  5. Points of Difference

  6. Navigation and Flow

  7. Call To Action

  8. Target Market Appeal

  9. Mobile Website

  10. Timeline and Implementation Plan

Gain the knowledge of how to create a more effective website that appeals to your target market, reflects your points of difference, professionalism, positioning, and credibility, and can help build your brand, plus build a timeline and implementation plan to follow.

*This training is aimed at business owners or managers and does not cover actual technical website programming training.


NZTE Capability Development Vouchers

Traction Business Acceleration Limited offers services that are registered for the NZTE Capability Development Voucher Scheme.

Small businesses may qualify for vouchers to help pay for services such as training workshops, courses and coaching that build the management capabilities of their owners, operators and key managers.


The Capability Voucher Funding helps business owners to access business training and coaching services, by providing them with up to a 50% subsidy towards the registered service cost. The funding is one of the services available through the Regional Business Partner (RBP) Network who employ Growth Advisors to support business owners looking to grow and innovate.

For more information on the NZTE Capability Development Voucher Scheme visit the Regional Business Partners website.

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